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#BoycottSurfExcel trends after ad on Hindu-Muslim

Many accused the ad promotes “love jihad”, the conspiracy theory floated by Hindutva supporters.

NEW DELHI: Hindustan Unilever’s new advertisement for Surf Excel is under-fire and has evoked an extreme reaction from some Hindutva supporters.

Angry with this Holi-themed advertisement for a detergent, right-wingers want to #BoycottSurfExcel and #BoycottHULproducts and succeeded in trending. .

Many accused the ad promotes “love jihad”, the conspiracy theory floated by Hindutva supporters.

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What’s this Surf Excel’s new ad on Hindu-Muslim is all about?

Here are some tweets:

Of course, #BoycottSurfExcel remained a top trend on Twitter but not everyone bought into this blind outrage.

The Surf Excel ad titled “Rang Laaye Sang” — (Colours brings us together) features a young Hindu girl protecting her young Muslim friend who needs a bicycle ride to a nearby mosque.

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